The fair attracts great media interest and draws large crowds of visitors, which leads to major sales volumes.

Barcelona's Motor Show is one of Europe's benchmark car shows, along with Geneva, Paris and Frankfurt, and is over 90 years old. One of its objectives is to promote sales and revitalise the automobile market. Recent editions have also been characterised by a serious commitment to electric and ecological vehicles.

In 2013 there were over 30 new vehicles from the 22 exhibiting brands, including two world premiers and four European premiers.

Fira de Barcelona