The event is usually held on the last Thursday of November and it has become the official start of the Christmas shopping campaign.

The shops of some of the best brands in the world organise special activities to entertain and attract customers. There are fashion parades, DJs and even horse-riding shows.

In 2013, over 60,000 people visited Passeig de Gràcia and its adjoining streets for the event's fourth edition.

Passeig de Gràcia