SCOTT MACKIN

United States

Founder of Barcinno Media
7 years in Barcelona

Scott is an entrepreneur and digital marketing expert with 15 years of professional experience across the US and Europe. In 2013, he founded Barcinno Media to share the news, stories and events of Barcelona’s vibrant startup scene. More recently, he joined the board of directors at OneCoWork to help create the future of the work.

He came to Barcelona 7 years ago with his wife to pursue his MBA and experience living abroad, outside of the US. Barcelona checked all the boxes of what they were looking for in a new city and after graduation they decided to make this city their home.

What do you like most about living in Barcelona?
The quality of life. There’s a unique culture in Barcelona that quietly enforces you to maintain a healthy work/life balance. I also love how international this city is – we have friends from all over the world and get to experience so many unique cultures and backgrounds on a daily basis.

What surprises you most about Barcelona?
The inclusiveness and open-mindedness continues to amaze me. It’s the type of place where you feel at home from the moment you arrive.

What advice will you give someone who has just arrived to facilitate their landing?
I usually tell people to attend a lot of events to find your tribe. Everyone is so welcoming that you’ll discover new things, places and people in no time. Also, just walk around – a lot of adventures and new friendships start because we happened upon them by chance while roaming the city.

What did Barcelona bring you in your life?
Barcelona was my gateway drug to European travel. From Barcelona, you can get to just about anywhere in Europe in under 3 hours. And it’s so cheap compared to flying from the US.

What can Barcelona improve?
Remove the street vendors and criminalize petty theft. It puts a blackeye on our otherwise wonderful city.

What do you like to do in Barcelona on a day off?
I like taking my daughter on a bike ride along the beach or up to Montjuïc. Then meeting up with friends for wine and tapas at one of the countless terrazas throughout the city. Also, we like to go to Parc de la Ciutadella. This amazing park is just steps from my apartment and always the perfect setting to have a picnic with friends, take the kids outside to play or just read a book under the trees.